Aveda – Why we partner with themRare Earth
Why we partner with AVEDA.
Ever since our inception, we care not only for how you look but also for the health of you hair and the environment. “Our motto is “Better for your hair, skin and the world you live in” and Aveda is closely aligned with this… take a read below to find out what Aveda is and why we partner with them
Naturally derived ingredients
Aveda’s commitment to delivering high performance, botanically-based products that are kinder to the planet – which is good for everyone, goes much deeper than our the of naturally derived ingredients. Aveda’s products are formulated without parabens, phthalates and sodium lauryl sulfate. The ingredients are ecological and culturally diverse and are responsibly sourced using key ingredients from different habitats all over the world. Naturally Derived means 50% of the molecule comes from a plant, non-petroleum mineral, water, or other natural sources.
Benefits of AVEDA Natural Hair Colour
We can easily change up our look by cutting length or switching styles, but nothing gives us a more drastic transformation than altering the colour of our hair. While hair highlights give you a subtle new edge, an all-over colour change offers a head-turning transformation.
Hair care products work with every strand of hair. Products like shampoo and conditioner wrap around each strand in order to cleanse, condition, and nourish. Hair colour does the same; it covers your hair to reveal the perfect shade. Because hair colour works so closely with your hair, it’s important that it’s natural and gentle.
Using natural hair colour has a long list of benefits for your hair, starting with the health of your hair. Healthy hair is strong, silky, and shiny. In fact, shine is a key indicator of hair health. Harsh chemicals can hurt the health of your hair, making it dull and brittle. Natural hair colour uses naturally derived ingredients in place of harmful ones, leaving your hair strong and shiny.
You’ll know your hair is healthy from its vibrant silk and shine, and you can say goodbye to brittle hair. While many hair colour brands use harsh ingredients that can damage hair, Aveda salons use natural hair colour that’s made from up to 96% naturally derived* ingredients – the Aveda way.
Cruelty-Free/ No animal testing
Aveda is a cruelty-free brand and does not test on animals and never asks others to do so. Our products are “people-tested.” Aveda’s commitment to caring for animals and wildlife reaches far and wide.
Aveda supports the development of renewable wind energy to help offset our carbon footprint over time. Aveda is the first beauty company manufacturing products with 100% wind power** (** The First beauty company manufacturing with 100% wind power in our primary facility)
Aveda is the first beauty company using 100% post-consumer recycled PET. Now more than 85% of skin care and hair styling PET bottles and jars contain 100% post-consumer recycled materials. With every package developed, we’re mindful of our environmental footprint and want our partners to minimise packaging and maximise our use of recyclable and post-consumer recycled materials.
Of course, we stand by the outstanding results and pure-fume aroma that when you leave the salon knowing that you have done “better for your hair, skin and the world you live in”
This is why we select Aveda as our Colour and Product partner